Tag: Social media marketing

Introduction Recent trends in digital marketing highlight a move from celebrity endorsements and large-scale influencer campaigns to niche and more highly-engaged promotions through micro-influencers. These individuals, with smaller but dedicated followings, are gaining traction as powerful marketing tools. This article will explore why micro-influencers are often underrated, how businesses can benefit from working with them,…

In 2019, a Pew Research Center study showed that a majority of Twitter users identify as left-leaning, with Democrats outnumbering Republicans by a significant margin (60% to 35%). These findings sparked concerns about potential bias, echo chamber effects, and the role of social media in shaping political conversations. Over half of Americans get their news…