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Category: Examples

  • Business Resilience and Agility: Thriving Amid Disruption

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    Businesses encounter a range of disruptions, but resilience and adaptability have become essential for business survival and expansion in dynamic and competitive environments. These characteristics are crucial for overcoming obstacles as well as for seizing new opportunities. The ability of a business to bounce back from setbacks is known as business resilience, whereas agility refers…

  • Business Resilience and Agility: Thriving Amid Disruption

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    by

    AnswerTeam
    in

    Businesses encounter a range of disruptions, but resilience and adaptability have become essential for business survival and expansion in dynamic and competitive environments. These characteristics are crucial for overcoming obstacles as well as for seizing new opportunities. The ability of a business to bounce back from setbacks is known as business resilience, whereas agility refers…

  • The Human Touch in Consulting and Business Analysis – Humans vs AI

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    At AnswerTeam, we are often asked the question, “do you use ChatGPT to answer your questions?”. Our policy on the use of generative AI can be found here. The answer is “yes”.  We use generative AI, we use Google, we use academic search engines, we use storyboarding techniques, we use strategic frameworks, we use human…

  • Unlocking Corporate Communications Success: The 5T Model

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    AnswerTeam has undertaken a study of effective marketing communications by major companies worldwide which have achieved notoriety with respect to their unique styles of messaging.  As we have noted, achieving success in social media marketing requires a creative and, at the same time, strategic approach.  We have identified five key elements: timing, topic, track record,…

  • Sustainability as a Competitive Edge

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    Introduction Sustainability is no longer just an ethical choice, it’s a competitive opportunity for businesses. What was once considered a corporate responsibility has now become a powerful driver of profitability, innovation, and customer loyalty. Companies that integrate sustainability into their core strategies are not only making the world a better place but also gaining a…

  • Micro-Influencers: The Underrated Powerhouses of Digital Marketing

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    Introduction Recent trends in digital marketing highlight a move from celebrity endorsements and large-scale influencer campaigns to niche and more highly-engaged promotions through micro-influencers. These individuals, with smaller but dedicated followings, are gaining traction as powerful marketing tools. This article will explore why micro-influencers are often underrated, how businesses can benefit from working with them,…

  • Reinvention Investment as an Outcome of Anticipated Disruption

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    Reinvention investment is the active management of anticipated shifts in the competitive landscape, technological advancements, or societal changes. The concept of reinvention investment underscores the importance of taking proactive steps toward addressing market-based and external risks head on, and refers to the strategic allocation of resources toward innovation, transformation, or business reconfiguration over reactive responses…

  • The Relentless Pursuit of Productivity:  A Comprehensive Strategy for Achieving Long Run Productivity Growth Among Knowledge Workers

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    In the abstract, every business owner and executive knows that increasing workforce productivity is critical for long run business success.  It is the foundation to achieving a competitive advantage in crowded markets, and essential to enabling and maintaining profitability. Productivity, however, is more than just output over time.  Achieving productivity growth over the long run…

  • Lessons for Business from the 2024 US Presidential Election and its Use of Social Media

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    In 2019, a Pew Research Center study showed that a majority of Twitter users identify as left-leaning, with Democrats outnumbering Republicans by a significant margin (60% to 35%). These findings sparked concerns about potential bias, echo chamber effects, and the role of social media in shaping political conversations. Over half of Americans get their news…

  • Fixed Effects Threshold Regression: A New Way to Understand Complex Market Relationships

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    An emerging statistical technique, known as fixed effects threshold regression, is offering researchers a more nuanced way to understand complex relationships between variables. This method combines the power of fixed effects models, which control for individual-specific characteristics, with the flexibility of threshold models, which allow for different relationships to exist at different points. By identifying…